8 Reasons for Documenting Your Event Through Video

We are regularly asked to film events and produce a video documenting the activities. This could range from an awards ceremony to a small seminar to a huge 3-day corporate conference. Documenting an event through video is an excellent way of maximising content and taking full potential of the hard work put into the production of an event.

There are a variety of events that benefit from being captured by video: award ceremonies, product launches, company announcements, conferences, corporate networking, sales training, award ceremonies, workshops and seminars.

 

  • Increase your reach – Some people may not have been able to attend the event. A video enables them to feel as though they did not completely miss out.
  • Added value – The video may include information from the event that one would only receive from actually being there (i.e., through a presentation or speech.) Being partial to information being delivered to a specific audience adds value to the experience. The footage could be accessed through downloadable links.
  • Document and create event longevity – Video permanently documents information contained in a speech or presentation. This can be accessed at a later date or re-purposed into another format like an article or press release.
  • Showcase your work – It provides a means of showcasing an event, capturing the atmosphere and highlighting the work of a team.
  • Promotional tool – Video is an effective promotional tool. It can be used to advertise the next event and encourage participation or ticket sales.
  • Publicity tool – A video can be distributed to the media which will add excitement to the standard press release.
  • Easily shared – Video is quick to share with others and easily accessible. It can be sent to a wider audience by embedding it in an email, through a digital newsletter or on social media platforms.
  • Training tool – Document the knowledge of participants and share with others that could not attend. It could also be packaged into an online video tool to be accessed internally by staff. This is also a cost-effective way of distributing information as personal attendance is not required. This is particularly useful for a nationwide or global company.

The sizzle

Our most popular video request is what we call a ‘sizzle’. This is a highlights package containing some or all of the following elements:

  • Interviews with key speakers from the event
  • Vox pops with visitors/consumers of the event
  • Highlights from the event’s activities
  • Footage of people interacting and networking – this would include a variety of different filming techniques including slow-motion and timelapse
  • A call to action for future events

 

Video production for an event launch

A video is a perfect way to capture the anticipation and excitement of a product or service launch, document the defining moments that cause the crowd to applaud and gain insight into the inspiration behind the product. Here we filmed the 2017 Big Data London. Bringing together a number of market-leading professionals (Google / Microsoft / Mercedes) For an exciting agenda, packed full of presentations, workshops, training sessions & panel discussion.

 

 

Live event editing

With advanced notice, your film crew can provide a live editor for the day. This means that as the action happens, the editor is packaging together the footage resulting in a highlights video to show your audience at the end of the event. It’s a fantastic way of rounding up the day’s activity not to mention the excitement from the audience at seeing themselves on the big screen.

How can you reach the full potential of your event?

Events provide a huge amount of content you can recycle for various purposes. They’re expensive to put on and can be hard work to facilitate. We can organise & facilitate the entire process without breaking your marketing spend. If you are interested in documenting your event, feel free to call us for more information on how we can help.

Maximising the benefits of your next event and let us help extend your ROI and build marketing assets at the same time.

 

Barefoot Productions 

Event Filming – How Much Does it Cost?

“I want to film an event coming up in a couple weeks time. How much would it cost to produce a video of the event – can you give me an approximate price?”

“I want to film an event coming up in a couple weeks time. How much would it cost to produce a video of the event – can you give me an approximate price?”

It’s fairly often that we receive an enquiry similar to the above. Of course, every event video is unique and deserves a specific, tailored approach. Simply put, providing a set price and rigid filming and editing methodology can lead to you failing to get what you need, and paying for something you don’t.

However, as a client, you’re often looking for some kind of rough price just to get the ball rolling and to help you factor video production into your marketing plans. Maybe you don’t have all the information you need or maybe you’re just not ready to have a detailed discussion yet – what then?

Event videos can vary widely in cost but as a rough guide tend to start at around £1200 and go up from there depending on complexity and time involved. Here’s a few quick questions that can help you to quickly get a ballpark cost for your event video:

1. When/where is the event?

The first variable to determine, and usually the easiest to answer is when and where the event is taking place. Price is dependent on a number of days/nights filming required, whether it’s during the week or on a weekend, and accessibility of the location.

2. What exactly do you need to film?

This will depend on the type of event involved. Conferences have different requirements to awards ceremonies, which in turn are different to trade shows and launch events.

The main purpose of this question is to determine what size of the crew and what equipment is needed for the shoot. Sometimes you may require speeches/presentations to be filmed, sometimes you’ll need interviews, other times just general footage of the event as it happens. Are there things that need to be filmed that are happening concurrently?

3. What video deliverables do you require?

Usually, our clients are looking for short 2-3 minute footage-based promotional videos, deliverable via the web. But if you require more than one video, or longer videos, or anything involving more complex motion graphics, then the price is affected.

4. Do you have specific budget restrictions?

Given the multitude of possibilities, sometimes it’s easier to start with a fixed budget and then discuss the best ways to achieve your goals.

Once you have some idea regarding the above, then it’s possible to put forward some options and give you an idea of the costs that are likely to be involved. Get in touch and speak to us about how we can help you make the most of your event video.

The power of video content

13 stats prove the power of video content:

  1. Before reading any text, 60% of site visitors will watch a video if available. 
  2. One minute of video is worth 1.8 million words. 
  3. 56% of consumers believe if a company has a website, it should have video content. 
  4. The Average user spends 16 minutes and 49 seconds a month watching online video ads. 
  5. 80% of consumers say a video showing how a product or service works is important when learning about the company. 
  6. Youtube has become the 2nd largest search engine – bigger than Bing, Yahoo, Ask, and AOL combined. 
  7. Video search results have a 41% higher click-through than plain text results.
  8. 50% of marketers consider customer testimonials, explainer tutorial videos, and demonstration videos the most effective types of video content used. 
  9. 4 out of 5 consumers say demo videos are helpful. 
  10. Your website is 50 times more likely to appear on the first page of a search engines results page if it includes video. 
  11. Online video accounts for 50% of mobile traffic and is predicted to become 75% by 2016. 
  12. 63% of consumers say companies who use video know how to reach their consumers. 
  13. People stay 2 minutes longer on your site if you have video content. 

How do you apply this to your marketing strategy?

  • Add video content to main pages on your website to influence your search results.

  • Use your customers to convey social proof through video testimonials, case studies, and tutorials.

  • Post video content on social media.

  • Keep your videos under 3 minutes long.

  • Spend time making demo videos to convey your product or service’s function and value.

  • Create helpful, non-promotional video content that leaves users turning to you for future information.

  • Short video ads win over display ads.   


Your brand should be spending more time on video content, and less time on long-tail written content. As more consumers expect video content to appear with every search they make, you need to be prepared with valuable video content to create a more seamless user experience for your potential customers. The more short videos that can be found either about, or created by your brand, the better luck you have at reaching your audience and becoming an influencer in your industry.

What type of video content performs best for your company? Trust me, Barefoot can help.

www.barefootproductions.co.uk

 

Rob Whitworth- A true hyperlapse master

Rob is a prominent urban filmmaker pushing the boundaries of his medium to reveal locations in a powerful and compelling manner. Through the manipulation of time-lapse photography, Rob lifts the constraints of time and space to capture the vibrancy of destinations on a grand scale. We only wish and hope to work with him one day.

http://www.robwhitworth.co.uk 

Canon release their long awaited C200 and we are EXCITED.

 

The Canon C200 is a new addition to the company’s Cinema EOS range of cameras and Barefoot want to take this camera for a walk. Can't wait to go out and shoot in 120fps....

EOS C200 Key Features

  • Internal 4K recording with Cinema RAW Light or MP4 format
  • Continuous 120fps (maximum) High Frame Rate with no cropping at Full HD
  • Up to 15-stops dynamic range (Cinema RAW Light)
  • Professional high-quality image and audio
  • Dual Pixel CMOS AF with touch control and extensive shooting functions
  • Easy operation and flexible configuration

London Summer Time

There's no better way to kick off English summer than with world renowned sporting events ! And Barefoot will be there every step of the way.

Starting with Wimbledon championships, Always an incredible couple of weeks in the Capital.Tennis fans and the entire world have their eyes on the city and we will be out and about shooting films to be seen by those eyes watching. 

We will also be filming for The John Lewis Partnership & Waitrose once again. Their incredible Golf day series kicks off at the end of July. Keep your eyes posted for those spots.